How We Achieved 1200% ROAS for a Moving Company

A regional moving company was frustrated with their Google Ads performance. Six months later, they were seeing a 1,200% return on ad spend (ROAS) — and their phones haven’t stopped ringing since. Here’s exactly how we did it.

1. Identifying the Problem

When the client came to us, their Google Ads account was a mess:

Broad keywords were draining the budget.

Conversion tracking wasn’t set up correctly.

Ads sent users to generic homepage links instead of optimized landing pages.

There was zero data segmentation by service area or audience type.

They were spending $2,000/month on ads and couldn’t tell what was working — if anything.

2. Restructuring the Account

We rebuilt the account from the ground up with a hyper-local structure that mirrored the client’s service areas.

What we did:

Created separate campaigns for each major city and neighborhood.

Used exact match and phrase match keywords targeting “movers near me,” “college moving services,” and “apartment movers.”

Excluded irrelevant searches like “U-Haul jobs” and “free moving help.”

Implemented conversion tracking for phone calls, form fills, and quote requests.

This gave us the data we needed to see exactly what was driving results — and what wasn’t.

3. Crafting High-Converting Landing Pages

Next, we built custom landing pages for each location. Every page was designed with:

A single clear call-to-action: “Get a Free Quote.”

Trust elements — reviews, photos of real movers, and testimonials.

A quick, mobile-first quote form.

Click-to-call buttons pinned to the top and bottom of the page.

Within two weeks, the client’s conversion rate doubled.

4. Refining Audience Targeting

We layered audience signals to ensure ads reached high-intent users. Using Google’s in-market and custom intent audiences, we targeted:

Users actively searching for “local moving companies” or “college movers.”

Renters and college students (18–25) relocating seasonally.

Homeowners listing or buying homes (based on Google’s in-market real estate data).

Combined with smart bidding strategies, this helped us cut wasted ad spend by nearly 40%.

5. Optimizing Bids and Budgets

We tested Maximize Conversions and Target CPA bidding strategies, letting Google’s algorithm optimize based on our refined conversion data.
Once the system learned, we shifted budget toward the top-performing service areas and ad groups.

By month four, our cost per conversion had dropped by 62%, and the client’s leads tripled — without increasing the overall budget.

6. Continuous Testing & Scaling

Every week, we reviewed search term reports, adjusted ad copy, and A/B tested new offers.
We also layered in retargeting ads for users who started a quote but didn’t finish, increasing total conversions by 25%.

By the six-month mark, the client had generated $24,000+ in booked revenue directly attributed to $2,000/month in ad spend — a 1,200% ROAS.

Key Takeaways

🔍 Granular targeting beats broad reach — always.

💻 Landing page experience is half the battle.

📊 Track everything — if you can’t measure it, you can’t optimize it.

🧠 Consistency compounds — weekly optimizations and testing separate good campaigns from great ones.

Ready to See Similar Results?

If your business is running ads but not seeing real ROI, you don’t have to start from scratch.
Our team at Dig1t Marketing specializes in Google Ads for local service businesses — movers, contractors, and small business owners who want results that actually scale.

👉 Let’s talk strategy. [Schedule a free consultation →]